This year marks a major milestone for Vamoosh, our 10th birthday.
What started as a solution to one very hairy household problem has grown into a globally recognised cleaning brand, helping households tackle stubborn laundry frustrations with science-led solutions that genuinely work.
For the past decade, Vamoosh has been helping pet owners deal with one of the most common challenges in pet households, pet hair in the washing machine and on laundry.
And it all started with one very fluffy inspiration.
The Labrador That Inspired Vamoosh
Back in 2016, Vamoosh was inspired by Mr Chips, a black Labrador owned by co-founder Tom Abbey.
Like many pet owners, Tom quickly discovered how difficult it was to remove pet hair from fabrics. The shedding became so overwhelming that the household ended up with two washing machines, one for the family’s clothes and another dedicated entirely to washing Mr Chips’ bedding and blankets.
Despite trying lint rollers, repeated washes and traditional cleaning products, nothing could properly remove pet hair during the wash itself.
This led the team at Cares Laboratory to develop a completely new solution. After years of research and testing, Vamoosh Pet Hair Dissolver launched commercially in 2017, becoming the first patented laundry product designed to dissolve pet hair in the washing machine.
A new category in laundry care had been created.
Award-Winning Innovation
The breakthrough technology behind Vamoosh quickly gained recognition within the industry.
In 2022, Vamoosh was awarded the prestigious Queen’s Award for Innovation, one of the UK’s highest honours for businesses demonstrating outstanding innovation and impact.
The award recognised the brand’s patented technology, which uses an active oxygen reaction to break down keratin found in hair fibres, allowing hair to dissolve during the wash cycle rather than simply moving around the drum.
This science-led approach helped establish Vamoosh as a leader in pet laundry innovation.
From One Innovation to a Trusted Cleaning Brand
Over the past decade, Vamoosh has grown from one breakthrough laundry product into a wider range of problem-solving cleaning solutions.
Today Vamoosh products are stocked in more than 5,000 UK retail stores, including B&M, The Range, Pets at Home and Asda.
The range has expanded to include:
- Pet Hair Dissolver, designed to dissolve hair in the wash
- Washing Machine Cleaner, which deep cleans appliances while helping dissolve hair build-up
- Hair Shield Fabric Conditioner, designed to reduce hair cling on fabrics
- Rapid Stain Wipes, plant-based wipes for instant stain removal
- Fabric Whitener Sheets, helping maintain bright whites
- Dishwasher Cleaner, designed to dissolve food residue and clean appliances
- Wash & Dye, an in-drum solution that restores faded black garments
Each product focuses on solving everyday cleaning frustrations that traditional products often overlook.
10 Million Sachets Sold
Since launch, the impact of Vamoosh Pet Hair Dissolver has been remarkable.
By 2025, more than 10 million sachets had been sold worldwide.
To put that into perspective:
If every box sold were stacked on top of each other, they would reach:
- 450 kilometres into the sky
- The height of 1,425 Eiffel Towers
- More than 500 London Shards
If laid end-to-end, they would stretch nearly 450 kilometres, the distance from London to Newcastle.
All from a solution inspired by one shedding Labrador.
From a UK Innovation to Global Expansion
What began as a British cleaning innovation has grown into an international brand.
Vamoosh products are now sold in more than 30 countries, including Australia, Germany, South Africa and the Nordics.
2026 also marks another major milestone as Vamoosh launches into Target in the United States, bringing its hair-dissolving technology to hundreds of stores across America.
This expansion marks an exciting new chapter for the brand as it continues to grow globally.
A Community of Pet Lovers
While innovation sits at the heart of Vamoosh, the real story behind the brand is the community that supports it.
Over the past decade we’ve seen thousands of photos of dogs, cats and furry companions enjoying cleaner homes and hair-free laundry.
From shedding seasons to muddy adventures, Vamoosh has helped households spend less time lint rolling and more time enjoying life with their pets.
Looking Ahead to the Next 10 Years
From one Labrador-inspired idea to a global cleaning brand stocked in thousands of stores, the first ten years of Vamoosh have been an incredible journey.
As we enter our second decade, our focus remains clear, continuing to innovate, expanding globally and developing solutions that make everyday cleaning easier.
Thank You for Being Part of the Journey
From all of us at Vamoosh, thank you for being part of our story.
Here’s to the next decade of hair-free laundry, cleaner washing machines and many more wagging tails.